About

We love people. We're fascinated by them. Our backgrounds show our curiosity and drive to understand consumers' emotional drivers, and how they lead to sales.

We believe the way businesses do business with their customers is the same way people connect with each other ie. passionate people connect at an emotional level with more people than passionless people. Passionate businesses are more successful due to their ability to connect with far more customers than passionless businesses – their lights shine brighter and never dims and like moths customers are drawn towards the light.

 
 
Michael Major BA Hons MDM MDINZ

I have worked with a few hundred organisations during my 25-year career in New Zealand, Australia, Singapore and Britain. My role was to provide an environment that allowed businesses to deliver exceptional service and experiences to their customers, visitors, or guests which resulted in repeat business and high customer satisfaction.

ideas generator
problem solver
strategic thinker and innovator
mentor
trusted advisor
thought leader
design manager
brand experience expert
storyteller

Georgie Major B.Com (Mktg) MBA

I have worked with blue-chip multinational consumer organisations and SME’s in New Zealand and in Australia. I helped them grow their database and customer relationships with a strategic focus. A specialty of mine is direct marketing, with its focus on measurability, results, and one-to-one customer relationships.

business strategist
strategic marketer
brand marketer
thought leader
customer experience manager
relationship marketer
marketing communicator
internet marketer
database manager